Breitling Is Coming to Brickell

• ~70Stories planned
• 300+For-sale condo residences
• ~$220MPartners Group investment
• 2031Target completion

Miami's branded-residence wave just picked up a Swiss accent. On June 26, 2026, investment firm Partners Group announced B Residences, a new real estate brand built with Breitling, and named Miami as its flagship. The first tower is planned for Brickell.

For buyers who follow new development, this is a familiar story with a new name: a global luxury brand partners with a developer, and the brand's design language shapes everything from the lobby to the amenity floors.

What is B Residences Miami?

B Residences Miami is a planned condominium tower in Brickell carrying the Breitling name. According to Partners Group, it will be developed by Empira Group, a residential developer Partners Group acquired in 2025, with Arquitectonica as architect.

• Height: roughly 70 stories.
• Residences: more than 300 for-sale condos, plus penthouses with private pools and double-height living areas.
• Amenities: a two-level, 45,000-square-foot B Social Club, rooftop pools, a private fitness center and concierge services, as described by Florida YIMBY.
• Investment: Partners Group plans to invest around $220 million on behalf of its clients.
• Timeline: construction expected to begin in late 2028, with completion targeted for 2031.

The site is just over one acre in Brickell's financial district and is described as one of the area's few remaining prime central parcels. The street address, pricing, unit mix and sales launch date have not been announced.

Why watch brands keep choosing Miami

Breitling joins a long list of names from outside real estate that have planted flags here: Porsche Design Tower in Sunny Isles Beach, Aston Martin Residences downtown, Mercedes-Benz Places in Brickell, and Fendi Casa in Aventura, which I covered here.

The logic is simple. Miami draws international, often all-cash buyers who already know and trust these brands. A recognizable name helps a project stand out in a crowded pre-construction market and gives buyers a sense of the design and service standard before a single wall goes up.

A brand can sell the first units. Location, floor plans and the developer's track record are what hold value at resale.

There is a counterpoint worth stating. The Real Deal framed this announcement as part of a swelling branded-condo pipeline that is testing how many logo towers Miami can absorb. With so many brands in the market, the name alone is no longer enough to set a building apart.

What it means for Miami real estate

Here's my read for buyers, sellers and investors. Nothing here is a guarantee, and timelines depend on approvals, financing and construction.

For buyers

This is an early-stage project. With construction not expected until late 2028, buyers have time to compare it against towers that will deliver sooner. When sales open, ask for the deposit schedule, the developer's delivered projects, the expected HOA budget and how the building will handle Florida's newer condo safety and reserve rules.

For Brickell owners

Another flagship project in Brickell reinforces the neighborhood as Miami's main urban address for new luxury condos. That can support demand for well-located resale units, though new supply also means more competition.

For investors

Branded towers often launch at a premium. No one can promise appreciation, so weigh the premium against the 2031 delivery date, your carrying costs and the rental rules the condo association adopts.

B Residences Miami timeline

1. 2025Partners Group acquires Empira Group, the project's developer.
2. June 26, 2026Partners Group announces B Residences and the Brickell flagship tower.
3. Late 2028Construction expected to begin.
4. 2031Target completion.

Frequently asked questions

What is B Residences Miami?

B Residences Miami is a planned Breitling-branded condo tower in Brickell. It is backed by Partners Group, developed by Empira Group and designed by Arquitectonica.

How tall will the Breitling tower in Brickell be?

The tower is planned at roughly 70 stories. The final architectural height has not been announced.

How many residences will B Residences Miami have?

More than 300 for-sale condominiums are planned, including penthouses with private pools and double-height living areas.

When will the Breitling Brickell tower be completed?

Construction is expected to begin in late 2028, with completion targeted for 2031.

How much will Breitling condos in Miami cost?

Pricing has not been announced. Sales details are expected closer to the sales launch.

Where exactly is B Residences Miami?

It is planned on a site of just over one acre in Brickell's financial district. The street address has not been disclosed.